CONCEPT

SyuRoは生活日用品などのプロダクトをはじめ、
企画、ディレクションをするデザイン会社です。

How do you do!
We are SyuRo, from Japan!
Started specializing in design, SyuRo takes pride in delivering Japanese tradition and artisans’ skills, as daily goods and items suiting modern needs.
We hope our business helps traditional skills meet daily goods manufacturing.
Better than artsy or cool, our products are exquisite and warm. They’re things you would want to use yourself or to give to someone close to you. Our products appeal to all of the five senses. At SyuRo, we cherish exploring the old to understand the NOW. Kindness and reliability. We hope to convey these im pressions in lifestyle design. Product planning, wholesale sales of original products, management of select shop that mainly the original products. We not only engage in manufacturing but also consider the manufacturer and the back ground of product development.
“Monozukuri — stories to tell — reflects our thinking. Ordinary and natural, modest ideas with really bigspirit — Good products,like good ideas, take time.
We prefer steady progress rather than speed for speed’s sake!



PROFILE


DESIGN

SyuRo has been engaging in the design business since 1999.
Our business includes OEM of other brands and corresponding planning, development and sales, planning and branding of products from other manufacturers and consulting.
We also engage in directions, planning and designing for hotels, restaurants and stores.

ORIGINAL

We work to plan and develop SyuRo products as our original brand and engage in wholesale trade inside and outside Japan. We convey tools which people can continue using in daily life, as daily design products, and disseminate Japanese tradition, technology of craftsmen, and welfare services to people of different genres through the SyuRo filter.
We hope these deeds will pave the way for abundant possibilities.

Countries: Japan, France, the USA, the U.K., Denmark, Sweden, Norway, Finland, Germany, Belgium, Switzerland, Australia, New Zealand, Hong Kong, Shanghai, Taiwan, etc.


ALL ITEMS


SHOP

We select and sell daily necessities that appeal to all five senses, including our original SyuRo products.
This is only possible because this place is blessed with culture, art and tradition.

We select and sell daily necessities that appeal to all five senses, including our original SyuRo products.
This is only possible because this place is blessed with culture, art and tradition.

GALLERY

As a rental gallery space, we also hold photo sessions, exhibitions, events and cafes, with a cherry blossom tree as the major landmark.

more info (PDF)

As a rental gallery space, we also hold photo sessions, exhibitions, events and cafes, with a cherry blossom tree as the major landmark.

more info (PDF)

PROFILE


1999
SyuRo was established in 1999 by Masuko Unayama as a company engaging in planning and direction of special display and household goods.

2006
We set up a brand of the same name and participated in Interior Lifestyle exhibition.

2008
We newly opened a household goods store selling products appealing to people’s senses along with our original products in Taito ward of Tokyo, where many town factories still remain. We offer tools that promise continuous use through the SyuRo filter, while emphasizing Japanese tradition and craftsmanship. Events are held regularly to deepen the understanding of monozukuri (manufacturing). We participated in Interior Lifestyle exhibition.

2010
We started selling original brand products in overseas markets as well as developing product commercialization, teaming up with community workshops. We participated in Interior Lifestyle exhibition.

2011
We exhibited at Merci in Paris, France. We participated in Interior Lifestyle exhibition.

2012
We exhibited at Le Marais in Paris, France as well as New York. Our directly managed store was selected in the Louis Vuitton, Tokyo Guide. We participated in Interior Lifestyle exhibition.

2013
We worked as a general producer of tableware products at Tokyo Aoyama INTERSECT BY LEXUS (TOYOTA), engaging in planning and direction, etc. We opened the SyuRo gallery and plan regular gallery operation and cafe opening from now. Exhibitions were held in Le Marais in Paris, France, as well as New York.

2014
Exhibitions were held in Sweden and Milan in Italy. A POP UP SHOP was held in Paris in France.


1999
SyuRo was established in 1999 by Masuko Unayama as a company engaging in planning and direction of special display and household goods.

2006
We set up a brand of the same name and participated in Interior Lifestyle exhibition.

2008
We newly opened a household goods store selling products appealing to people’s senses along with our original products in Taito ward of Tokyo, where many town factories still remain. We offer tools that promise continuous use through the SyuRo filter, while emphasizing Japanese tradition and craftsmanship. Events are held regularly to deepen the understanding of monozukuri (manufacturing). We participated in Interior Lifestyle exhibition.

2010
We started selling original brand products in overseas markets as well as developing product commercialization, teaming up with community workshops. We participated in Interior Lifestyle exhibition.

2011
We exhibited at Merci in Paris, France. We participated in Interior Lifestyle exhibition.

2012
We exhibited at Le Marais in Paris, France as well as New York. Our directly managed store was selected in the Louis Vuitton, Tokyo Guide. We participated in Interior Lifestyle exhibition.

2013
We worked as a general producer of tableware products at Tokyo Aoyama INTERSECT BY LEXUS (TOYOTA), engaging in planning and direction, etc. We opened the SyuRo gallery and plan regular gallery operation and cafe opening from now. Exhibitions were held in Le Marais in Paris, France, as well as New York.

2014
Exhibitions were held in Sweden and Milan in Italy. A POP UP SHOP was held in Paris in France.



Masuko Unayama

Born in 1975, grew up in Taito ward of Tokyo and raised by her father, working as a jewelry designer. Attended Joshibi Junior and Senior High School of Art and Design, and graduated from Joshibi University of Art and Design Junior College. Worked in an illumination manufacturer. Left the company, reflecting on the potential to create something closer, using own hands, and became independent in 1999; working as a flower stylist and studying under Ms. Masako Tani. Established SyuRo as a planning company for household goods design. In 2003, gave birth to a boy. In 2004, moved into the Taito Design Village. Opened a life goods design store SyuRo in Taito ward, Torigoe in 2008. Expanded the design range, step by step, engaging in activities only made possible at a place blessed with culture, tradition and design.


Masuko Unayama

Born in 1975, grew up in Taito ward of Tokyo and raised by her father, working as a jewelry designer. Attended Joshibi Junior and Senior High School of Art and Design, and graduated from Joshibi University of Art and Design Junior College. Worked in an illumination manufacturer. Left the company, reflecting on the potential to create something closer, using own hands, and became independent in 1999; working as a flower stylist and studying under Ms. Masako Tani. Established SyuRo as a planning company for household goods design. In 2003, gave birth to a boy. In 2004, moved into the Taito Design Village. Opened a life goods design store SyuRo in Taito ward, Torigoe in 2008. Expanded the design range, step by step, engaging in activities only made possible at a place blessed with culture, tradition and design.